It seems fitting that my first blog entry for the Rural Electric blog would be for the designers of our new website, Small Giants. To say that these ladies have skill, artistic ability and patience is an understatement! I have personally known Danielle Feroleto for over 5 years and she has been a maven in the marketing and construction fields for as long as I have known her.
All you have to do is look at their web designs, marketing material and business development stuff to know that you are dealing with some very talented ladies. However, I need to relate a funny story to demonstrate the patience side of the story. About 2 years ago, we as a company (a small business at that), decided to re-brand our organization. Our logo was from when the company was first formed in 1964 and it looked that way. We decided to go with Danielle and her team to brush up the logo, and collateral materials (letterhead, business cards) and work up a new website for us. I remember sitting down with her and pressing her on the schedule of getting this new website up and operational. I didn’t want this to “get drug out” I said.
Well, Kimberly and Elisabeth did an awesome job of getting us our logo done, building the framework of our website, doing the design so it all coordinated. It was perfect! Except for one thing…..
They needed “content”. This is code for, “You need to tell us what jobs you have done, who your team is, give us pictures, tell us about your divisions, etc”. Well, we told them that we were working on it…… so they waited
And waited some more.
About 1 ½ years after we first sat down with Danielle, she called my office and told me pretty directly about how proud she was of our new website (that was gathering dust on some server somewhere) and how she wanted, nee “demanded” that we get this content done, so she could show it to the world! Well, when Danielle calls you and “asks” you to get something done, you do it. So we did it, and pulled our information together. A few revisions later, we had a sparkling new website that we have gotten dozens of compliments on.
You don’t really realize how much your online presence impacts you. Prospective employees check it out, clients look at it, and even savvy vendors look at it to see if you are someone they want to do business with. It is not the only thing they take into consideration, but it is an important piece of information to them. We are proud to say that our online presence is as good as it has ever been.
We have Danielle, Kimberly, Elisabeth and the rest of the Small Giants team to thank for it. Thanks for waiting, we are glad you did!