About Us
At Rural Electric, we are more than just an electrical contracting company—we are an employee-owned team dedicated to delivering innovative, specialized solutions for the mining, airport, and industrial sectors. For over 60 years, we have provided trusted, end-to-end electrical services across the Southwest and California, ensuring every project meets the highest standards of safety, efficiency, and quality.
As industry leaders, we take pride in building powerful connections, not just in the systems we design but in the relationships we cultivate with our clients and communities. Whether your project demands precision, reliability, or forward-thinking solutions, Rural Electric is your partner in powering progress.
Purpose Statement
"As employee owners, we go to work to build strong relationships and deliver essential infrastructure."
Core Values - B.O.S.S.
Build it:
Develop people, relationships, and projects.
Own it:
Be accountable and proud of the outcome.
Say it:
Be honest and transparent with clients and employees.
Safe it:
Ensure a safe environment for yourself and those around you.
Our Journey
1964 - Rural Electric is founded
Founded by Bill St. Couer, the company primarily performs residential and service work throughout the East Valley.
1977 - New Owners
Rural Electric is purchased by Roger & Judy Bieberdorf.
1979 - First Airport Lighting Project
Rural Electric completes first airport lighting project at Phoenix Air National Guard, Papago Facility – East/West Runway.
1979 - Became Incorporated
In December, Rural Electric is incorporated as a Corporation.
1981 - Licensed in California
Obtained contractor’s license in the State of California.
1995 - Award First $1M+ Project
The company is awarded the FAA Navaids for 16R/34L at Salt Lake International Airport.
1996 - Manufacturing Division Creation
Rural Electric starts designing and manufacturing many FAA listed products.
1996 - First Texas Project Completed
Rural Electric completes Randolph AFB’s Runway Lighting Rehab located in Texas.
2001 - Licensed in Colorado
Obtained electrical contractor’s license in the State of Colorado.
2004 - Licensed in Texas
Obtained electrical contractor’s license in the State of Texas.
2004 - Licensed in Nevada
Obtained electrical contractor’s license in the State of Nevada.
2005 - ISO 9001 Registered Manufacturer
Rural Electric becomes an ISO 9001 CERTIFIED MANUFACTURER
2006 - Annie and Brett Purchase Company
Rural Electric is purchased by Annie Fogerty and Brett Bieberdorf (2nd generation).
2007 - Southwest Contractors Best Civil Project Award
Rural Electric received the Southwest Contractor’s Best Civil Project award for the Phoenix Sky Harbor Taxiway S Reconstruction & Bridge.
2007 - Southwest Contractors Best Transportation Project Award
Rural Electric received the Southwest Contractor’s Best Transportation Project award for the Camelback Pedestrian Underpass project.
2010 - Crescordia Award
Won Crescordia Award in Public Works for the Tres Rios Wetlands Construction project.
2011 - ENR Award for Best Transportation Project
Rural Electric wins Engineering News Record’s Best Transportation Project for the SR 303 Happy Valley Road, Lake Pleasant Parkway project.
2011 - Licensed in New Mexico
Obtained electrical contractor’s license in the State of New Mexico.
2012 - Licensed in Oklahoma
Obtained electrical contractor’s license in the State of Oklahoma.
2014 - Rural Electric Celebrates 50 Years in Business
From our humble beginnings in 1964, we have come a long way in 50 years.
2017 - Mining Division is formed
Process Plant Automation, Construction Management, Specialty Electrical Systems
2020 - Lukeville Border Wall Awarded
$150m project
2021 - Rural Becomes Employee Ownded
Rural is now an ESOP company
Our Safety Culture
We focus on proactive safety actions
Rural Electric recognizes the importance of employee health and safety and is committed to achieving an injury free workplace. Our expectation is that each employee and all stakeholders will contribute to our evolving culture of safety interdependence by protecting themselves and those they work with. All employees are empowered to stop work that they feel will result in an injury, and seek continual improvement solutions that will prevent future recurrence.
The Four Basic Tenants of Employee Health and Safety:
Management commitment and individual employee ownership
Training and mentoring
Health and Safety planning
Hazard recognition and control
Our Proactive safety actions include:
Active Hazard Analysis (AHA)/ Job Safety Analysis (JSA) based Accident Prevention Plans / Health and Safety Plans
Sharing relevant stories and experiences
Employee empowerment with Stop Work Authority
Establishment of zero injury and illness goals
Employee and subcontractor health and safety training
New employee orientation and Buddy program
Subcontractor Due diligence review
Client Testimonials
“The Rural Team has performed very well and has met project expectations especially regarding work quality and meeting schedule demands.”
— Rummel Construction
“We have thoroughly enjoyed the opportunity to be part of the success of this project, and we look forward to working together in the future.”
— San Carlos Apache Tribe
“Thank you for being open to feedback and working together to provide a solution to keep our people safe. Keep up the good work!.”
— FMI | Morenci
